INVESTIGATING THE IMMEDIACY AND FLOW FACTORS TO INFLUENCE PURCHASE INTENTION IN LIVE VIDEO STREAMING SHOPPING.

Autor:	Tser-Yieth Chen, Pei-Fang Li, Yu-Lin Yang
Předmět:	STREAMING video & television FLOW theory (Psychology) SOCIAL values STRUCTURAL equation modeling INTENTION
Zdroj:	Commerce & Management Quarterly; Mar2024, Vol. 25 Issue 1, p99-128, 30p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu