| Abstrakt: |
In 2021, Adidas celebrated the sixth anniversary of its partnership with Parley for the Oceans (Parley), an organization dedicated to reducing oceanic pollution by repurposing recovered plastic, like fishing nets and plastic bottles. The athletic retail titan has demonstrated a commitment to fighting the issue of plastic waste in the fashion and sport industries. This partnership led to Adidas' adoption of Parley's plastic mitigation strategy, AIR: avoid, intercept, and redesign, and serves as an example of how some sport organizations have incorporated environmental concerns into their overall corporate social responsibility initiatives. Serving in the role of Adidas' Assistant Director of Global Partnerships, students are challenged to understand environmental concerns sport organizations face and propel this partnership forward in new, innovative, and creative ways. Because of their global influence and visibility, sport entities should be particularly invested in their perceived corporate social responsibility as it relates to the natural environment, while also understanding how their business contributes directly to environmental issues. Students will gain an understanding of environmental sustainability within corporate social responsibility, while (a) assessing Adidas' efforts to strategically combat the world's plastic pollution crisis and (b) identifying additional avenues for sport organizations to promote environmental sustainability. [ABSTRACT FROM AUTHOR] |
