| Abstrakt: |
This document is an editorial from the Journal of Business & Industrial Marketing that discusses the need for critical examination and reevaluation of concepts in business-to-business (B2B) marketing. It encourages researchers to explore new theories, methods, and contexts in B2B marketing research. The document also provides a summary of five papers featured in a special issue of the journal, covering topics such as future orientation in business network research, relationship tensions in marketing research agencies, and dialectic customer portfolio management. Another editorial from the same journal discusses the concept of discontinuity in project marketing research and its evolution over time. It reviews 31 years of project marketing publishing data and highlights the changing relevance of discontinuity in relation to ongoing services and maintenance contracts. The editorial emphasizes the importance of interdisciplinary collaboration in advancing conceptual innovations in project marketing research and the need for a different mindset in research, particularly in relation to sustainability, AI, and future-oriented perspectives. Lastly, there is a list of references cited in the Journal of Business & Industrial Marketing, covering various sources related to topics such as network change processes, environmental practices, ethical-political horizons, social theory, sensemaking in organizations, relationship and networking strategies, theoretical contributions, customer relationships, intercultural competences, qualitative research, and regenerative business strategies. These references provide a range of perspectives and theories in the field of business marketing research. [Extracted from the article] |
