The impact of augmented reality on the fashion industry.

Autor: Nasya, Alexandra, Firdaus, Muhammad Zulham, Maulana, Rhemzy Putra, Hidayat, Wahyu, Yulianto, Y., Kanigoro, Bayu
Předmět:
Zdroj: AIP Conference Proceedings; 3/26/2024, Vol. 2927 Issue 1, p1-10, 10p
Abstrakt: Augmented reality (AR) is not foreign to many people. The use of AR today has received much attention. The effectiveness of AR itself has been widely tested and often gets a positive response to these trials. The presence of AR itself has begun to spread to various corners of the world and also various fields. The development of AR, considered very rapid, is considered very profitable in the business sector. Few people use this technology to run and expand their businesses with this development. One of them is in the fashion industry. Utilizing AR in doing business in the fashion industry is considered very efficient from various perspectives. The increase in technology in AR itself raises several questions related to its development. These questions relate to how effective AR is in the fashion industry and how AR works in its application in the fashion industry. This study uses a systematic literature review technique by studying several jobs from 2019-2022. Various articles related to this research topic have been studied and understood to form a conclusion about the result of this research. The conclusions obtained show that AR itself has grown rapidly and shows positive developments in the fashion industry. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index