| Abstrakt: |
This article from Builder magazine provides strategies for selling homes in the current market. It emphasizes the need for sales teams to be knowledgeable and provide expertise to support consumers who are facing affordability challenges. The article also highlights the importance of follow-up with potential buyers and suggests focusing on the basics of the sales process, such as financing and closing strategies. Additionally, it suggests that sales professionals should ask uncomfortable questions about buyers' finances and work to reduce any fears or skepticism that buyers may have. The article also emphasizes the value proposition of new homes, including energy-efficiency and long-term cost savings. It recommends an omnichannel marketing approach that includes social media, targeted ads, email marketing, and more. Finally, it suggests that builders should differentiate themselves by creating more creative and interesting marketing materials. [Extracted from the article] |
