| Abstrakt: |
Home sharing is a business mee-ng that is held in a simple place such as a home or stockist to explain business opportuni-es to others and convey informa-on so that it is effec-ve and provides many benefits in carrying out its ac-vi-es by using Islamic Marke-ng Mix to be able to reach the target market in a Mul- Level Marke-ng company Natural Nusantara which sells beauty, health, agriculture, animal husbandry and fishery products. The formula-on of the problems in this research are 1) What is the strategy of Islamic Marke-ng Mix Home Sharing on Mul- Level Marke-ng Natural Nusantara 2) What are the implica-ons of the Islamic Marke-ng Mix Home Sharing strategy on sales turnover of Mul- Level Marke-ng Natural Nusantara. The approach in this study is a descrip-ve qualita-ve method and is a field research by observing, interac-ng and direct observa-on based on the phenomena that occur to the research subjects. This research can be concluded 1) Home Sharing Natural Nusantara has benefits in carrying out its ac-vi-es in accordance with the sharia marke-ng mix in Islamic marke-ng which includes product, price, place, promo-on, people, process, physical evidence, promise, pa-ence, and customer centrism. 2) The implica-ons of the Islamic Marke-ng Mix strategy on sales turnover have a direct impact namely sales increase aaer Home Sharing ac-vi-es are carried out. [ABSTRACT FROM AUTHOR] |
