| Autor: |
Martin-Vicario, Lara, Martínez-Sánchez, María Eugenia, Nicolas-Sans, Ruben |
| Zdroj: |
British Food Journal; 2024, Vol. 126 Issue 4, p1725-1742, 18p |
| Abstrakt: |
Purpose: The aim of this study was to observe how a user's individual factors in a commercial weight-loss treatment app affect their perceived usefulness of its features and how they relate to each other. Design/methodology/approach: The information was obtained from an online survey with a sample of 412 users from a branded app for a commercial weight-loss treatment using body mass index (BMI), self-efficacy, social support and perceived usefulness as variables. Findings: Users with higher self-efficacy perceived the app's features as more useful. However, BMI was not a factor except for the psycho-emotional support features, which individuals with obesity perceived as more useful. Likewise, it was found that there weren't any significant differences in self-efficacy based on their BMI. Lastly, it was found that social support could not be used as a factor to predict self-efficacy. Research limitations/implications: This study helps understand how individual factors for behavioural change may affect the perceived usefulness of a weight-loss app. Furthermore, the significance of self-efficacy as an influencing factor provides useful information for companies and app developers alike when developing their branded apps. Originality/value: This study contributes to the body of knowledge on factors affecting user perceptions of weight-loss apps. It also adds to the literature of branded apps as complimentary resources for companies, which has not been studied in detail. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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