| Autor: |
ملیحه شاه بیگی, عالمه کیخا |
| Zdroj: |
Journal of Innovation Ecosystem; Nov2023, Vol. 3 Issue 3, p111-129, 19p |
| Abstrakt: |
The purpose of this study is to design an architectural model of innovation knowledge-based and technology-based businesses. The aim of this study was to investigate the effect of internal marketing on the organizational commitment of employees of fledgling knowledge-based companies with the mediating role of organizational reward. The statistical population of this study included all employees of fledgling knowledge-based companies in the Zahedan city that 167 people according to Cochran's formula were selected by simple random sampling as a statistical sample. To collect information in the survey level, standard questionnaires of internal marketing, organizational commitment and organizational reward were used, the face and content validity has been confirmed by experts and their reliability of questionnaires was estimated to be greater than 0.7 with using Cronbach's alpha test and combined reliability. Structural equation method and LISREL software were used to analyze the research data. The results showed that internal marketing has effects on organizational commitment of employees of fledgling companies and also organizational reward has a Partial mediating role in the relationship between internal marketing and organizational commitment. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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