| Abstrakt: |
Under the background of "double reduction" policy, study trip, as an emerging industry integrating educational reform and tourism, have shown a positive development trend Based on Arc GIS spatial analysis, Wechat content search, Wechat index and other analysis methods, this paper takes 120 study tourism bases in Jiangxi province as research objects to analyze the development status of their quantity distribution, subject classification, subject support, spatial differentiation and market recognition, and identify the homogenization problems, security system problems, curriculum problems, study tutor problems, process management problems and marketing effect problems that restrict its high-quality development. Finally, in view of these problems, the paper proposes the following countermeasures: to excavate characteristic resources and pay attention to the construction of high-quality study curriculum system; to improve infrastructure and highlight the construction of high-quality study guarantee system; to innovate training methods and strengthen the building of high-quality study talents; to optimize the management mode and highlight the construction of high-quality process management system; to strengthen marketing awareness and to achieve effective promotion of high-quality brand advantages. [ABSTRACT FROM AUTHOR] |
