| Abstrakt: |
This article explores how companies can increase the adoption rates of their products and programs by utilizing concepts from behavioral economics. It identifies various barriers to adoption, such as learning costs, compliance costs, and psychological costs. The article offers examples from both the private and public sectors to demonstrate how behavioral interventions can enhance adoption rates. It proposes five steps that organizations can take to improve their adoption strategies, including evaluating current offerings, understanding the target audience, addressing cognitive biases, minimizing adoption costs, and monitoring and collecting feedback. The article emphasizes the significance of a behaviorally informed approach in benefiting individuals, organizations, and society as a whole. The text briefly mentions two individuals: the co-author of several books, including "Nudge," "Noise," and "Look Again," and Sana Rafiq, a principal at the Boston Consulting Group's Washington DC Office and leader of BCG's Behavioral Science Lab in North America. The text is copyrighted by Harvard Business School Publishing. [Extracted from the article] |
