| Autor: |
Jennings, Freddie J., Bouchillon, Brandon, Bramlett, Josh C., Eubanks, Austin D., Stewart, Patrick A., Miller, Jason M. |
| Zdroj: |
Journal of Visual Political Communication; 2023, Vol. 10 Issue 2, p151-172, 22p |
| Abstrakt: |
During the 2016 US presidential primary debate cycle, CBS displayed tweets alongside presidential candidates on-screen. Using the elaboration likelihood model and social identity theory, the current study reveals the incorporation of Twitter comments and metrics may have hindered normative outcomes of debate viewing. A mixed-method approach consisting of content analysis and an eye-tracking intervention was used to understand the effects of including socially networked information in televised debates. Findings show that including information from social media on-screen appeared to displace elaborative energy, limiting what viewers learned about candidate policies, and leaving them feeling disillusioned about politics. Polarization seemed to increase, while viewing tweets on-screen also related to being less persuaded by candidates. The inclusion of on-screen social media visuals during televised debates may overwhelm the viewer's ability to process and retain democratic information. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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