THE SPECIFICS OF BUSINESS MANAGEMENT IN DIGITAL ECONOMY.

Autor: P., Maslevich Tatiana, V., Syaglova Yulia, L., Minaeva Natalia, B., Safronova Natalia
Předmět:
Zdroj: Proceedings of the International May Conference on Strategic Management; 2023, Vol. 19, p31-31, 1p
Abstrakt: Modern business climate is quite volatile. The parameters of the external business environment, the competitive situation, the transformation of business models, changes in customer behavior and internal processes of organizations lead enterprises to understanding the necessity of creating new, more flexible, adaptive structures that are adaptable to the volatility of the external business environment. In the new context of the digital economy, organizations, creating digital platforms and ecosystems, strive to achieve competitive advantage and effectiveness, in general, using the so-called "digital footprint" in the management of both external and internal processes. The approach to defining business performance is changing. Operational efficiency is becoming a broader concept and implies the achievement of indicators that ensures an organization has the advantage and contributes to the achievement of the goals. The methods of managing operational efficiency are optimization and digitalization of business processes using modern technologies, innovation and process reengineering, the use of management concepts "Six Sigma", "Lean Manufacturing", kanban systems and unit-economy metrics. The scope of application of the unit economy in the management of digital processes, based on focus metrics for economic efficiency increase by means of the transition to the unit as a business management unit in the digital environment is shown. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index