Application of TPB-SOR theory on remanufactured product buying intention among Malaysian consumers: mediation of TPB constructs and functional value.

Autor: Alam, Syed Shah, Masukujjaman, Mohammad, Kokash, Husam Ahmad, Hashim, Nik Mohd Hazrul Nik
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Zdroj: Journal of Remanufacturing; Mar2024, Vol. 14 Issue 1, p125-154, 30p
Abstrakt: Remanufacturing is gaining attention as one of the methods for achieving the circular business model. The present study explored the direct predicting factors and also determined the mediating factors of remanufactured product buying intention in Malaysia. This quantitative study adopted the Stimulus-Organism-Response (SOR) and Theory of Planned Behavior (TPB) theory as the underpinning theory for extracting construct in the conceptual framework and through literature review, the hypothesis was drawn. Adopting a cross-sectional survey design, data were collected from 436 Malaysian respondents in a purposive sampling method. The collected data were analyzed by applying PLS-SEM using SmartPLS software version 3.0. The empirical results identify that basic TPB constructs (attitude, subjective norms, perceived behavioral control) and extended constructs (environmental concern, ecological consciousness, and functional values) significantly affect the behavioral intention of buying remanufactured products. This study results also confirmed that all mediators mediate the association among respective mediation except mediation of subjective norm between the association ecological consciousness and buying intention. This study contributes to the theoretical understanding of environmentally conscious consumer behavior with the successful integration of SOR-TPB theory by demonstrating that the relationship between ecological consciousness and intent to purchase is mediated by functional values and attitude. The findings of this study emphasize the need for collaboration between the Malaysian government, remanufacturers, and marketing managers to enhance the image of remanufactured goods and address consumer misconceptions, fostering a positive disposition towards purchasing these products and suggesting potential strategies, such as celebrity endorsements and expanded distribution channels, to boost demand in the market. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index
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