| Abstrakt: |
The article highlights the issue of the current state and prospects for the further development of tourism in the country. A scientific analysis of domestic literature on theoretical and practical issues in the field of tourism was conducted. The main trends in the development of excursion tourism in the world are revealed. The main indicators of tourism activity in the country are analyzed, which testify to the stable growth of the tourism industry until 2020. The factors of destabilization of the development of the industry in modern conditions are determined. It was emphasized the need to continue activities on the development of tourism both at the state and regional levels. Attention is paid to the development of excursion tourism as a perspective. The need to develop new excursion routes in the cities of the country was emphasized. The main measures for the promotion of tourism have been identified: expanding the country's access to international tourist markets; obtaining the status of a candidate for the European Union; increasing competitiveness due to the exchange of experience in the field of service provision and the creation of a quality tourist product; increasing the investment attractiveness of the recreational and touristic sphere; formation of tourist clusters; involvement of the country's regions in cultural, artistic and sports events of the European and world levels; modernization and reconstruction of the main funds of the tourism industry; development of fundamentally new excursions, introduction of new excursion tours. Under such conditions, the country's tourism, including excursion tourism, will receive a new impetus for activation and promotion on the world tourism market. [ABSTRACT FROM AUTHOR] |
