| Autor: |
Hanisa, Silvia, Hardini, Resti, Digdowiseiso, Kumba, Yaakop, Azizul Yadi |
| Předmět: |
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| Zdroj: |
Journal of Social Science (2720-9938); mar2024, Vol. 5 Issue 2, p461-470, 10p |
| Abstrakt: |
This study aims to analyze the influence of store atmosphere, advertising, and word-of-mouth variables on the interest in repurchasing customers at KFC in Depok Margonda. This study uses primary data obtained from the distribution of questionnaires to as many as 100 KFC customers in Margonda Depok with multiple linear regression methods that are processed using SPSS version 24.0 software. The results of this study indicate that store atmosphere, advertising, and word of mouth have a positive and significant effect on the interest in repurchasing customers at KFC in Depok Margonda. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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