| Autor: |
CHARRASS, Abdelmajid, MAZZAR, Soukaina, KAMAR, Fouad |
| Předmět: |
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| Zdroj: |
International Journal on Optimization & Applications; 2023, Vol. 3 Issue 1, p19-24, 6p |
| Abstrakt: |
Some countries, including Morocco, have recognized the need to adopt sustainable and responsible tourism. Faced with this fact, professionals feel the need to adopt marketing strategies aimed at increasing the attractiveness and sustainability of their tourism products and services. Faced with changing customer expectations and perceptions, as well as their awareness and interest in sustainable development, tourism marketing has been adapted to this new concept aimed at making tourism more attractive and eco-responsible. Therefore, it is important to clarify and provide answers on the reconciliation between digital marketing and sustainable tourism. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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