| Autor: |
Loof, Travis, Ehlers, Rachel, Paes, Julia Lobo, Haider, Prah, Spinks, Rachel |
| Předmět: |
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| Zdroj: |
Iowa Journal of Communication; Fall2023, Vol. 55 Issue 2, p9-26, 18p |
| Abstrakt: |
Organizational crises can be detrimental if not offset with an appropriate communication strategy. The Situational Crisis Communication Theory (Coombs, 2007) has been studied as a framework for understanding how organizations can respond to crises. The current study explores the effectiveness of a nontraditional message source, artificial intelligence (AI), when delivering a rebuilding crisis response strategy. The current study empirically tests and discusses future research in AI trust building and crisis communication response strategies. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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