In "the Finest Australian Wool": Foy & Gibson's Healthy, Comfortable, Wool-Clad Bodies, 1900–1939.

Autor:	Cramer, Lorinda
Předmět:	WOOL NATURAL fibers DEPARTMENT stores NINETEENTH century TWENTIETH century CONSUMER attitudes
Zdroj:	Journal of Australian Studies; Mar2024, Vol. 48 Issue 1, p48-69, 22p
Abstrakt:	From the late 19th century, when the Melbourne manufacturer and department store Foy & Gibson began to produce mail order catalogues for country customers, it recognised the potential to sell clothing made of Australian wool. This article explores how Foy & Gibson influenced consumer attitudes towards the natural fibre by encouraging them to feel wool as a next-to-the-skin experience. By focusing on underwear and swimsuits in the catalogues across the first three decades of the 20th century, it offers a historical counterpoint to promotional activities that continue into the present urging consumers to understand the benefits of wearing wool. [ABSTRACT FROM AUTHOR]
Databáze:	Complementary Index
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