| Abstrakt: |
This current study considers the regrowth and resilience of the meetings, incentive travels, conferences, and exhibitions (MICE) sector in South Africa. The study examined the attendees' emerging expectations of MICE events and their perceptions on sector resilience. Utilising a mixed methods approach, 500 completed surveys were collected from attendees of 2022 Africa's Travel Indaba, and interviews were conducted with supply-side MICE event stakeholders. The findings of the study reveal safety and hygiene practices are crucial to satisfactory MICE events experiences going forward. Additionally, technological innovation, diversity of MICE attendees (and business), and embedding communication, sector collaboration, and crisis management practices contribute to the resilience of MICE tourism. [ABSTRACT FROM AUTHOR] |
