| Abstrakt: |
With the rise of travel platforms, online comments have become a common phenomenon and an important index of people's travel consumption. In this paper, taking Qixingyan scenic spot in Zhaoqing City as the research object, data was collected from the perspective of online comments, and then data filtering, statistics of high-frequency words and visual presentation were carried out. The data was analyzed and collated through emotion analysis to construct a tourist emotion analysis model. Through a series of empirical analysis, it can be concluded that tourists were more sensitive and concerned about tourist destination factors. Management and landscape were important contents for the scenic spot to enhance its competitiveness. Consumption not only attracted the attention of tourists, but also had a significant influence on tourists' emotions. Finally, relevant suggestions on resource management, economic development model and service, and food development were put forward. [ABSTRACT FROM AUTHOR] |
