| Autor: |
Muhammad, Jan, Kazi, Abdul Kabeer, Munir, Saira |
| Předmět: |
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| Zdroj: |
Pakistan Languages & Humanities Review; Oct-Dec2023, Vol. 7 Issue 4, p694-702, 9p |
| Abstrakt: |
Artificial intelligence plays a vital role in the growth of the E-commerce industry. The ecommerce industry uses several artificial intelligence tools to promote its businesses. This study aims to examine the impact of artificial intelligence on the E-commerce activities of Daraz Pakistan. Primary data was gathered from 423 full-time customers and managerial-level employees of the Daraz throughout Pakistan. The data was gathered through convenience sampling. The gathered data was analyzed via SmartPLS. According to this study's findings, different artificial intelligence-based tools, such as chatbots, personal shopping assistance, easy search, fraud detection, and supply chain management, significantly impact Daraz's e-commerce activities. Furthermore, this study also recommends that Daraz increase the usage of artificial intelligence-based applications in their business activities to enhance further and reshape the business model to increase Daraz's profitability. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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