| Abstrakt: |
The recent COVID-19 pandemic has led to changes in business, technology, and social interactions, creating a new normal that has important implications for the role of technology, including mobile banking services that offer safer and more hygienic payment methods than cash. Innovations in mobile banking services have been considered to have the ability to provide unbanked customers with better access in growing markets such as Indonesia, which still has a huge unbanked population of 100 million people. This study evaluates the driving factors of mobile banking adoption by 1441 banking customers among major digital banks in Indonesia. Data collected between September 2022 and March 2023 were examined using PLS-SEM with Smart PLS 4.0.9.6. This study extends the Decomposed Theory of Planned Behavior (DTPB) framework by including Disease Risk, Trust, Firm Reputation, Perceived Risk, Performance Risk, Privacy Risk, Financial Risk, Psychological Risk, Time Risk, and Disease Risk. The findings show that Trust, Attitude, Perceived Behavior Control, Perceived Risk, Psychological Risk, and Disease Risk play a significant role in respondents' intention to adopt mobile banking services. In contrast, Subjective Norm, Firm Reputation, Performance Risk, Privacy Risk, Financial Risk, and Time Risk had lower impacts. The findings suggest that users choose mobile banking over cash as a safety measure. As a result, banks must prioritize their mobile banking innovations tailored to personalized user experience to deepen engagement, with easy-to-use navigation that fits the lifestyles, values, and needs of banking customers. [ABSTRACT FROM AUTHOR] |
