| Abstrakt: |
The volume of the exports of the sectors moves in a certain trend, and companies and policymakers analyze this trend to make their future plans. However, seasonal volume changes in some sectors can be very sharp and their analysis can be as important as trend analysis. One of these sectors is Türkiye's yacht and watercraft equipment sector. The significance of the seasonal change in exports may indicate that analyzing and understanding the change will increase competitive advantage. In this direction, we decomposed the export data into its components using 258 monthly observations covering the period between January 2002 and June 2023. Afterward, we tested whether the monthly averages of the seasonal factor component obtained from the decomposition were significantly different. The results we obtained with the cluster analysis showed that there are 4 clusters, and the seasonal increase is the highest in the clusters of June, July, and August. On the other hand, the seasonal decrease was determined to be the highest in the January, February, October, and November clusters. It is believed that the results obtained will provide a competitive advantage, especially in terms of the smooth operation of the supply chain and planning of marketing strategies considering the seasonal variation. [ABSTRACT FROM AUTHOR] |
