| Abstrakt: |
The tendencies in the production of wines with a protected geographical indication and of wines with a protected designation of origin at the national level and by statistical regions were outlined. The period of the study covered the years after our country’s accession to the EU. Official statistical information was used. The methods of comparative analysis, structural analysis and descriptive statistics had been applied. The dynamics of development during the period 2009-2020 outlined a gradual drop in the amount of PGI wines produced in the country, with significant fluctuations over the years. The regional wines ratio in the total amount produced at the national level during the studied period varied between 29.9% and 43.1%. Slight variations had been observed in the regional structure of production, with the Southeast region taking the leading place. Much more pronounced was the negative trend in the production of wines with a protected designation of origin, which occurred under the influence of a complex of institutional, production and market factors. The radical reduction in the produced quantities, particularly noticeable in the second period of application of the CAP, showed serious problems with the application of this element of the quality policy in the Wine Sector. Ensuring the stable production of wines with geographical indications, as a mechanism for integrating social and economic goals in the aspect of regional development, would require actions both for raw material provision and for better positioning of the product, through promotion, marketing and advertising, including through the use of digital technologies. [ABSTRACT FROM AUTHOR] |
