| Abstrakt: |
Innovation is critical for SMEs. This study investigates the relationship between companies' digital capabilities and innovativeness, with a focus on micro and non-micro enterprises. Logistic regression indicates that capabilities in data analytics and AI, cloud services, and operational IT systems are statistically significant predictors of innovativeness overall. In micro enterprises, customer experience management capability is also a significant predictor, but in non-micro enterprises, only data analytics and AI capabilities are statistically significant variables. These findings solidify and expand the author's previous model about the relationship between digital capabilities and innovation emphasizing the importance of specific factors in the model. They also show the difference between micro and non-micro enterprises. The study has practical implications for companies, policymakers, and educators. Companies can use the findings to develop innovation roadmaps, policymakers can develop best practices supporting digital capabilities and innovation in SMEs, and educators can develop guidelines to teach innovation and entrepreneurship. [ABSTRACT FROM AUTHOR] |
