| Autor: |
Brusenskaya, Ludmila, Kulikova, Ella, Barabash, Victor |
| Předmět: |
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| Zdroj: |
Media Education / Mediaobrazovanie; 2023, Vol. 19 Issue 4, p513-520, 8p |
| Abstrakt: |
Despite the popularity and frequency of the use it is impossible to make clear and unambiguous definitions to linguistic fashion and a buzzword. The criteria of the buzzword have not been established with sufficient arguments, the reasons for the drift of some words into the category of buzzwords, and others to the loss of this status are not fully understood. Based on the material of modern media discourse the article, to a certain extent, fills in these lacunae and attempts to trace the functional dynamics of words that can be attributed to the fashionable language units of the Russian language of the XXI century. Changes related to the fashion category in many areas of communication, in functional styles and speech genres have been noted. Borrowings (mainly anglicisms) and substandard (jargon and vernacular) are among the sources of buzzwords. There are few cases of transformation of rearchaic elements into buzzwords. The functional dynamics of buzzwords is due to both linguistic and extralinguistic factors. The modern language material presented by media is studied in the article using a descriptive method with elements of linguoculturological and linguopragmatic analysis. A sociolinguistic technique revealing the conditionality of linguistic fashion by social parameters was also used. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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