Car connectivity: What consumers want and are willing to pay.

Autor:	Baule, Alexander, Bertoncello, Michele, Ellencweig, Ben, Garms, Florian, Rupalla, Felix, Schneiderbauer, Tobias, Zedelius, Kilian
Předmět:	CONSUMERS WILLINGNESS to pay AUTOMOBILE drivers PASSENGERS ORIGINAL equipment manufacturers CONSUMER preferences
Zdroj:	McKinsey Insights; 1/8/2024, pN.PAG-N.PAG, 1p
Abstrakt:	A recent survey conducted by McKinsey reveals that customers have high expectations for automotive connectivity. The survey projects that over 90% of vehicles sold in 2030 will be connected. To capture the full value of this growing market, OEMs and other mobility players should consider the importance of connectivity for different customer segments, how to create a winning connectivity offering, and how to maximize the commercial opportunity from connectivity through different payment models. The survey findings also highlight the importance of tailoring connectivity features to specific regions and customer preferences, as well as the potential for bundling features to increase customer interest. Additionally, customers favor subscription models for connectivity services, with yearly payments being the preferred option. Pricing connectivity features and ensuring continuous customer activation beyond the first car owner are also crucial for success in the connectivity race. [Extracted from the article]
Databáze:	Complementary Index
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