| Autor: |
Alhashem, Mohammed, Nabi, Mohammed Kamalun, Pant, Ravinder, Inkesar, Asra, Khan, Nusrat, Khan, Mohammed Arshad |
| Předmět: |
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| Zdroj: |
International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 12, p1-29, 29p |
| Abstrakt: |
This article explores the factors that affect online trust in business-to-consumer (B2C) e-commerce transactions in India. The COVID-19 pandemic has led to an increase in e-commerce as people turned to digital channels for their purchases. However, this also created opportunities for digital fraudsters, raising concerns about online trust. The study found that online security, online privacy, and website appearance have a significant positive impact on online trust. Online trust was also found to be a predictor of purchase intention. The study suggests further research to explore new antecedents of online trust and to investigate the appearance of e-commerce websites in more depth. [Extracted from the article] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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