| Autor: |
Mahmud, Darilsyah, Heryanto, Firman Nur, Muzaki, Helmy, Mustikasari, Faranita |
| Předmět: |
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| Zdroj: |
International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 11, p1-29, 29p |
| Abstrakt: |
This document provides a list of sources related to marketing, consumer behavior, and the influence of social media influencers on purchase decisions. The sources cover topics such as fear of missing out (FOMO), hedonic motivation, influencer marketing, and the impact of social media on consumer behavior. These sources offer valuable insights into the factors that influence consumer decision-making and the role of influencers in shaping consumer preferences. [Extracted from the article] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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