| Autor: |
Heesup Han, Untaru, Elena-Nicoleta, Radic, Aleksandar, Inyoung Jung, Wei Quan, Heejung Lho, Linda, Lee, Hyerin |
| Předmět: |
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| Zdroj: |
Journal of Travel & Tourism Marketing; 2023, Vol. 40 Issue 6, p512-531, 20p |
| Abstrakt: |
This research discusses the COVID-19 protective behaviour of Chinese nationals by examining the formation of protective behaviors of Chinese outbound travelers in Thailand as a wellbeing tourism destination. The study successfully explores intention generation for protective behaviors at wellbeing tourism destinations, while investigating perceived risk as a control variable. The developed conceptual model was supported by the norm activation model and reasoned action theory, and protection motivation variables. Performing confirmatory analysis, structural analysis, and fuzzy-set qualitative comparative analysis, this research successfully demonstrated how travellers’ protective behaviours are formed and are influenced by the perceived risk of wellbeing tourism. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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