| Abstrakt: |
Purpose: Article describes the case studies as a cornerstone research method in management science, offering the promise of profound insights, bridging theory with practice, and addressing the intricacies of organisational phenomena. Design/methodology/approach: This study delves into the pivotal role of case studies as a research method, shedding light on their distinctive characteristics and contributions. Findings: Case study research refer to positivist criteria for evaluation, namely, relevance and reliability. Although the questions they address are not novel, their relevance persists, prompting continuous research into their evolution. Research limitations/implications: Case studies present inherent challenges, encompassing issues of generalizability and subjectivity. Researchers must meticulously contemplate case selection, data collection methodologies, and analytical techniques to uphold rigor and validity. When executed rigorously, they contribute to a more profound comprehension of management challenges and the formulation of effective strategies to confront them. Practical implications: Case studies entail thorough investigations of specific instances or organisations, offering researchers a unique opportunity to deeply explore real-world challenges. They foster a comprehensive comprehension of multifaceted issues by incorporating diverse data sources, including interviews, observations, documents, and archival records. By scrutinising how management theories and strategies manifest in real-world contexts, case studies enable researchers to assess existing theories, formulate novel ones, and generate actionable insights to inform decision-making. Originality/value: As management science evolves, case studies persists as an indispensable instrument for researchers navigating the complexities of the contemporary business landscape. [ABSTRACT FROM AUTHOR] |
