| Autor: |
Rani, Kavita, Kumar, Yogesh, Dhami, Neha |
| Předmět: |
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| Zdroj: |
AIP Conference Proceedings; 2023, Vol. 2916 Issue 1, p1-7, 7p |
| Abstrakt: |
The main contribution of the current study is an explanation of how artificial intelligence-based human resource management functions might be used to gauge an employer's reputation inside Indonesia's pharmaceutical business. In order to assess the influence of artificial intelligence adoption as a mediator in employer reputation, the study will empirically investigate the values of AI-based recruitment and AI-based qualification. The work adds to the body of knowledge and asserts that it is the first to explain the phenomenon of employer reputation using an AI-based HR function. The study looked at empirical research on the relationship between AI-based quality and AI-based recruitment to determine how AI adoption affects the phenomena of employer reputation. Convenience sampling was employed to collect data for the study on the Indonesian pharmaceutical sector, and Smart-PLS was used to analyze the data. The study discovered that the adoption of AI is very much affected by mentioned parameters, which also has an impact on employer reputation. When it is discovered that artificial intelligence mediates the relationship between artificial intelligence recruitment and employer reputation, the mediation role of artificial intelligence adoption is significant. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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