| Autor: |
Pramusinto, Hengky, Marimin, Uyun, Inarotul |
| Předmět: |
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| Zdroj: |
EAI Computing & Communication in Emerging Regions - CCER; 2023, p1-11, 11p |
| Abstrakt: |
The e-commerce growth in Indonesia can be said to be very fast because ecommerce has become an alternative for many people to find and buy products. This study determines the influencers on social media, trust and risk on student choosing purchases effect through e-commerce by Office Administration Education Department of Economics Education students, State University of Semarang. Respondents in this research were of Office Administration Education Department of Economics FE UNNES students who took e-commerce courses and had used the e-commerce platform. The data analysis is quantitative using the multiple linear regression method using the SPSS program. Results describe that social media influencers have no significant effect on purchasing decisions, while trust has a significant positive influence on purchasing decisions, also risk has a positive and significant influence on purchasing decisions through e-commerce platforms by the students. Simultaneously, social media influencers, trust, and risk have an influence of 32.8%. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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