| Abstrakt: |
The article discusses the importance of business building strategies in uncertain economic times. It emphasizes that playing offense, along with defense, is crucial for long-term success. Business building allows companies to diversify, protect, and expand, leading to higher revenue growth and earnings. The article provides examples of successful business building strategies, such as Nordvik, a real estate broker in Norway, which quadrupled EBITDA and increased revenues by 27 percent annually through the development of a smartphone app and a digital housing ecosystem. The article also highlights five emerging archetypes for business building, including embracing AI and automation, reimagining the business model, taking control of the value chain, transforming into a green leader, and leveraging superior information for new revenue streams. It concludes by emphasizing that business building is a mindset that needs to be institutionalized for continued development and performance. [Extracted from the article] |
