| Autor: |
Stokowski, Sarah, Smith, Allison B., Fridley, Alison, Corr, Chris, Paule-Koba, Amanda L. |
| Předmět: |
|
| Zdroj: |
International Journal of Sport Communication; Dec2023, Vol. 16 Issue 4, p482-492, 11p |
| Abstrakt: |
While the National Collegiate Athletic Association's (NCAA) purpose is to protect college athletes within a hypercommercialized institutional setting, the protections prevent college athletes from accessing the lucrative marketplace. Extant literature has conceptualized the operating functions of the NCAA within the context of a patriarchal framework in which college athletes are infantilized, and authoritative institutional control is thereby justified. However, social media has provided a platform to engage in counter-storytelling and activism. As such, this study examined engagement with college-athlete-led social media activism. Utilizing a content-analysis methodological approach, social media engagement with the Twitter hashtag #NotNCAAProperty was examined over the course of the 2021 NCAA Division I men's basketball tournament. Findings revealed that most interactions were supportive of college athletes and suggest that social media may be a strategic mechanism for college athletes to engage in advocacy initiatives. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
|
