| Abstrakt: |
This paper aims to analyze and compare the psychological and behavioral factors affecting India's electric vehicle purchase for first-time buyers. There have been many studies on factors affecting customer purchase decisions on an electric vehicle as well as a fuel vehicle, but because of rapid change in perception and behavior, new insights and cognizance can be established. This research paper aims to understand the concern of people of CO2 emission and their effort to minimize it using Electric Vehicle. The scope of this paper includes the study of psychological and behavioral changes in a different segment of first-time buyers of Electric vehicles. The findings show affordability of the vehicle, charging infrastructure, and environmental concern as the major priorities for respondents when buying an electric vehicle. Similarly, respondents believe that electric vehicles are a developing trend, a future requirement, and have a bright future for the automobile industry. To achieve this, we will use secondary research to narrow down the factors and then use primary research to further explore the factors. [ABSTRACT FROM AUTHOR] |
