Gaining competitive advantage with GenAI in automotive sales: A global view.

Autor:	Dau, Niels, Luhr, Philipp Maximilian, Muhlhauser, Stephan, Roggendorf, Matthias, Sprengel, David, Weber, Marije
Předmět:	AUTOMOBILE sales & prices AUTOMOBILE industry MARKETING executives COMPETITIVE advantage in business MARKET surveys MARKETING
Zdroj:	McKinsey Insights; 11/27/2023, pN.PAG-N.PAG, 1p
Abstrakt:	This article discusses the potential of GenAI (General Artificial Intelligence) in the automotive industry, specifically in marketing and sales. While some companies have conducted pilots to test GenAI, its application in marketing and sales is still in its early stages. The challenge lies in determining which GenAI use cases will have the most impact and how to scale up the technology. The article presents findings from a survey of automotive marketing and sales executives in China, Europe, and North America, highlighting priority use cases and challenges in implementing GenAI. The authors provide insights and potential solutions based on their research. [Extracted from the article]
Databáze:	Complementary Index
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