| Abstrakt: |
In any communication process, we need a common language through which messages are transmitted from the sender to the receiver. Although the European Union has no fewer than 24 official languages, plus a number of other languages spoken within the Union's territory, a common language seems to be lacking between the European institutions, on the one hand, and companies, organizations, and citizens, on the other hand. The vertical communication formula, generally expressed through linguistic stereotypes, the supranational language of the sender from Brussels directed at the national institutional receiver represents a version of the old language used during the communist period, developed in the administrative field, with a directive character. The analysis of the texts in the study shows the effects of the language from Brussels on the current Romanian language used in business. [ABSTRACT FROM AUTHOR] |
