ANALYSIS OF FACTORS AFFECTING THE USE OF SMARTPHONE DIGITAL APPLICATIONS BY TOURISTS IN YOGYAKARTA WHEN TRAVELING IN THE NEW NORMAL PERIOD.

Autor: Pramusita, Arina, Priyambodo, Tri Kuntoro, Mustofa, Khabib, Arymami, Dian
Předmět:
Zdroj: Journal of Social Science (2963-1866); Oct2023, Vol. 2 Issue 10, p943-957, 15p
Abstrakt: The covid-19 epidemic has severely harmed the pariwisata sector, resulting in the cancellation of several events and services due to the requirement to quarantine a sizable region to stop the virus from spreading. A new form of worker compromise is required in this new normal, and that is the use of technology. The purpose of this study is to determine the variables that have the most impact on students' use of digital smartphone applications to be ready for the new normal. To give a more thorough knowledge of the difficulties encountered when employing pariwisata digital apps during pandemics, this study makes use of TAM and TPB. While the TPB offers work-related information, the TAM describes aspects of application usability and perception. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index