Architectural archetype and changes in the visual identity of the Pinacoteca since the 1990s.

Autor: Jade Samara Piaia, do Prado Pfützenreuter, Edson
Předmět:
Zdroj: Arcos: Design, Cultura e Visualidade; jul2023, Vol. 16 Issue 2, p498-514, 17p
Abstrakt: This paper is based on an investigation of the visual memory of the Pinacoteca art museum of the State of São Paulo. The objective of this paper is to understand the process of association of the visual image of the museum's edifice and its graphic signature in the 1990s. The paper utilized a research approach that included identifying and analyzing visual memories and interviewing designers who worked for the Pinacoteca during the 1990s. The conclusions point to a conjuncture of political, historical and structural factors that influenced the incorporation of the visual image of the building to the visual identity of the institution. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index