Autor: |
Crispeels, Peter, Inia, Dieuwert, Legge, Henry, Naucler, Tomas, Radtke, Philipp |
Předmět: |
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Zdroj: |
McKinsey Insights; 10/24/2023, pN.PAG-N.PAG, 1p |
Abstrakt: |
Metals, chemicals, and mining companies might focus on plant design and related capital expenditures, whereas technology and component companies might emphasize product design and embedded emissions. The following are specific actions companies can take to help ensure a successful product launch: I Identify high-potential net-zero markets. i Leading companies start with a key question: What net-zero offerings can we provide in markets where there will be structural supply shortages for the foreseeable future? While the task is not easy, incumbents - including those in hard-to-abate sectors - can decarbonize and generate value through a series of key actions. I Launch net-zero offerings. i Companies that are quick to offer zero-carbon offerings can leverage inherent supply-demand gaps in nascent markets and create value through value-based pricing strategies and price premiums. [Extracted from the article] |
Databáze: |
Complementary Index |
Externí odkaz: |
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