| Autor: |
Ometto, Maria Paola, Kotiloglu, Serhan, Cherry, Bennett W. |
| Zdroj: |
Academy of Management Annual Meeting Proceedings; 2023, Vol. 2023 Issue 1, p2486-2486, 1p |
| Abstrakt: |
In this paper, we explore how craft breweries balance authenticity and sales outcomes when coopeting. We investigate how market and craft focused coopetition in the craft brewing industry impact sales and authenticity outcomes. The industry has a strong collective identity and ethos that makes authenticity very important for businesses . We conducted a mixed-method study. We examine types of coopetitions using ten semi-structured interviews and 772 documents. We also constructed a quantitative dataset of 1,100 beers and 111 breweries to test our hypotheses. In our results, we discovered that market focused coopetition increases sales performance and authenticity. Additionally, we found that craft focused coopetition does not impact authenticity, but hybrid focused coopetition has positive impact on authenticity outcomes. Our study contributes to the literature on coopetition, and strategic action for small-businesses in a craft industry. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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