Connecting the Dots: Bridging Nonmarket Strategy and Corporate Innovation.

Autor: West, Nicole, Ahmed, Nur, Tan, David, Sung, Elie J., Walsh, John P., Park, Michael, Jiao Luo, Polidoro, Francisco
Zdroj: Academy of Management Annual Meeting Proceedings; 2023, Vol. 2023 Issue 1, p1436-1436, 1p
Abstrakt: This symposium introduces a series of studies exploring the intersection of innovation and non-market strategy literature. It examines the private incentives and performance implications for firms that utilize their corporate scientific research to influence policy outcomes. The evidence from the studies indicates that firms may choose to utilize scientific information in order to sway policymakers based on the belief that such information is perceived as objective and unbiased. However, the effectiveness of this strategy varies depending on the specific actors targeted and the nature of the scientific information employed. The research also finds that the use of scientific information can help counter the perception that firms provide biased information to policymakers, however. We also highlight the fundamental tension while disclosing scientific information that this is not always effective and can potentially also lead to knowledge leakage to competitors. This work contributes to the innovation literature by focusing on "integrated strategy" which combines both nonmarket and market strategy, and to the nonmarket strategy literature by examining the relationship between scientific publications, lobbying, and influence on policy. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index