| Abstrakt: |
This study is one of the descriptive studies aimed at studying a particular phenomenon: the role of Saudi drama in shaping the image of women working in Saudi society s negative and positive image, Social issues associated with them, to understand their nature, and to measure the impact of the Saudi drama dealing with working women's issues on Saudi society The relationship between viewing drama and Saudi society's awareness of the reality of its media messages, This study draws its theoretical framework from the introduction of cultural implantation theory data collection and analysis ", while the study relied on the descriptive approach, by monitoring the views of Saudi society in the form of Saudi drama dealing with working women's issues, By applying a questionnaire form to 400 individuals from Saudi society, the results of the study are as follows: -The low intensity of the Saudi audience's exposure to Saudi television drama. -The low interest of the Saudi public in Saudi television drama dealing with the issues of Saudi working women; -The impact of Saudi television drama on the formation of a certain perception of Saudi women employed by members of the sample has decreased, while 30 are seen. 5% of them have a lasting effect on them. -Saudi society's low perception of the realism of drama in presenting the image of working women is 34. 3%, and (to some extent) 38. 2%, and (realistic) by 27. 5%. -High audience viewership of Saudi television drama on digital platforms and low viewership on television channels. -The results of the study showed that the most frequent challenges in Saudi drama are those associated with the family (the family's reluctance to work, customs and traditions) -The results of the study also showed that the most frequent challenges in Saudi drama are those associated with work (ill-treatment by co-workers, harassment( -Whereas the study showed the public's opinion of the occupations in which women work (to some extent) at 48. 5%, (appropriate) by 35. 3%, (inappropriate), by 16. 3%. -The Saudi public's low perception of the negative features of working women in Saudi drama. - Higher public perception of the emergence of positive features of working women in Saudi drama. [ABSTRACT FROM AUTHOR] |
