THE EFFECT OF MATERIALIST VALUES ON COGNITIVE BUYING AND COGNITIVE DISSONANCE POST-PURCHASE BEHAVIOR.

Autor:	YILMAZTÜRK, Yasin, AKYOL, Ayşe
Předmět:	COGNITIVE dissonance CONSUMER behavior STRUCTURAL equation modeling CONFIRMATORY factor analysis DATA analysis
Zdroj:	Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi; eyl2023, Vol. 16 Issue 3, p669-696, 28p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu