| Autor: |
Murdock, Johnny I., Bradac, James J., Bowers, John Waite |
| Předmět: |
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| Zdroj: |
Western Journal of Speech Communication: WJSC; Fall1984, Vol. 48 Issue 4, p344-361, 18p |
| Abstrakt: |
This study investigated the utility of a rule-governed approach for explaining and predicting the functioning of language within power-based relationships. The construct ‘conditional regulative rule’ was introduced, and two particular rules were described. One rule clarifies and expands prior research concerning power and the use of explicit threats, promises, and thromises. A second rule explains the relationship between power and the use of implicit message forms (injunctions only) as threats, promises. and thromises. Further, an unstated assumption embedded in previous theory and research concerning the equivalent effects of different threat, promise, and implicit message forms was tested. Using a within-subjects design, .59 subjects role-played the position of message recipient (‘target’) in one of two replications. In each replication, subjects evaluated on eight dependent measures ‘archer’ messages within nine different power relationships. Results supported both conditional regulative rules. Results also cast doubt on the validity of the message form equivalency assumption. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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