| Abstrakt: |
This research paper investigates the attitudes and perceptions of prime-time news viewers in Pakistan toward the ratings system. Specifically, the study focuses on three prominent news channels: Geo, Samaa, and Express. Understanding viewers' perspectives on the ratings system is essential as it can influence news channels' content selection, programming, and advertising strategies. Quantitative techniques and the survey method were applied. Stratified random sampling was utilized to obtain a sample of two hundred (200) News viewers respondents. Pakistani news channels, namely Geo News, Samaa, and Express-News. According to the results, Geo News is a highly preferred and trusted news channel, with a significant portion of the respondents considering it their primary news source. The survey also reveals that breaking news, negative news, and sensational content play important roles in attracting viewership and influencing the rating system for news channels. Additionally, there is a perceived correlation between high ratings and the inclusion of sensational news, which may indicate that the public's demand for sensational content affects news reporting to some extent. The study also revealed that the rating system plays a critical role in shaping media dynamics and content production, making it crucial to understand how it affects the information disseminated to the public. [ABSTRACT FROM AUTHOR] |
