| Autor: |
Daoud, Mohammad Khalaf, Alfedaan, Hanan Fuleh, Elawii, Randa Samir A., Bani Ahmad, Ahmad Y. A., Al-Gasawneh, Jassim Ahmad, Al-Qeed, Marzouq, Alqsass, Mohammad |
| Předmět: |
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| Zdroj: |
Journal of Namibian Studies; 2023 Special Issue, Vol. 34, p5053-5066, 14p |
| Abstrakt: |
Purpose: This study aims to investigate the impact of social media marketing campaigns on the acceptance of the vaccination program approved by the Jordanian Ministry of Health among Jordanian families. The study will focus on exploring the effectiveness of social media marketing campaigns in raising awareness about the importance of vaccination and increasing acceptance rates among Jordanian families. Theoretical framework: After conducting a literature review, a framework was created to demonstrate the current state of research on the topic. While previous studies have touched on certain aspects of the topic, this particular study focuses on examining the influence of social media marketing on the adoption and acceptance of vaccination programs that have been approved by the Jordanian Ministry of Health. Design/methodology/approach: A scientifically reliable questionnaire was created and utilized to gauge the level of support for Jordanian national vaccination programs within families. The questionnaire was distributed via social media platforms, with a focus on targeting individuals, especially students. The study gathered data from Jordanian families, regardless of their size, with a total of 400 questionnaires distributed, and 381 complete and usable responses collected. Findings: The findings of this study provide important insights into the role of social media marketing campaigns in promoting vaccination programs and increasing acceptance rates among Jordanian families Research, Practical & Social implications: The study is expected to provide valuable information to policymakers and public health officials in designing effective vaccination campaigns and addressing vaccine hesitancy in Jordan. Originality/value: The value of the study exploration how social media marketing impacts people's lives and its crucial role in fostering acceptance of vaccination programs and convincing the audience to take part. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
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