| Abstrakt: |
In the policies and practices of environmental sustainability involves the marketing process, the objective of the research is to identify the practices of Lean Manufacturing in and sustainable development in 12 cadastralized markets in the Decentralized Autonomous Government of the Municipality of the canton Riobamba in the different sections (fruits, vegetables, vegetables, meat, among others), the population of 4,498 traders of the markets in the urban area Riobamba, Province of Chimborazo. The lean manufacturing model and the Five "S" tool were applied: i) environmental protection and waste management; ii) creation and maintenance of clean and safe work areas; iii) training and dissemination; iv) self-regulation processes; and v) application of good food handling practices (GMP). The descriptive, field and documentary research, the sample was applied to 380 traders. The results indicate that there are limitations in the marketing systems that make it impossible to participate competitively and effectively in the markets. It is concluded that the Five "S" allow improving the quality/product through GMPs, which guarantee safety, reduce biological risks, and avoid Food Transmitted Diseases (FBD), promote a positive perception of the markets and in this way contribute to transform and promote sustainability. [ABSTRACT FROM AUTHOR] |
