Buzz marketing on social media and its role in a brand building-An exploratory study of the opinions of a sample of viewers of Zain Iraq advertisement to launch a service 4G.

Autor:	Al khazraje, Mohammed Idan Bani, Abdul Zahra, Ali Hussein
Předmět:	SOCIAL media in marketing SOCIAL marketing MARKETING ADVERTISING campaigns BRANDING (Marketing) BRAND name products
Zdroj:	Journal of Administration & Economics; 2023, Issue 138, p267-285, 19p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu